One of the things I am always curious about when I meet a business owner is how they chose the business they are currently doing. Some of the responses I usually get are; I was passionate about this and decided to make it a business. I saw a market opportunity and jumped at it. I wanted to make loads of money and someone told me this business would make me money! Each of these responses has their advantages and disadvantages. Passion : Doing something you are passionate about gives you the required fuel to stick to it for the long haul because you are most likely doing something you would do for free whether you get paid or not. The down side to starting a business based on passion alone is that it might not have a viable market opportunity and you might end up getting frustrated. Market opportunity: when you start a business because you saw a market opportunity, you are most likely going to make money early especially if you ride the wave of the opportunity very ...